This is more of a feedback for marketers who are trying to establish contact with bigger influencers.

Thanks to my experience from "both sides", I noticed certain patterns that could work better and satisfaction would be on both sides. :)

I've been in social media marketing for nearly five years, but with AI advancing, I suspect my role in ad setup may soon become unnecessary.

I used to set up promo campaigns manually using native platform tools (which already applied some AI, like automated texts or ad placement, viz. Facebook Business Manager).

Many brands have their long-standing mascots (McDonald's, Mr Clean, Michelin), etc. But with the development of AI, physical forms are moving online, and AI avatars look promising in this.

On one hand, it feels less human (authentic), on the other hand, AI influencers are a "cheaper" solution.

At a time when everyone allows themselves to build any solution using AI, it is difficult to differentiate themselves, and makers are betting on more aggressive distribution.

Some differentiate themselves with good tech support, some build their personal brand as a founder, and some pay influencers.

A few minutes ago, I read an overview of a report that more people take a source of news, not traditional outlets and media, but influencers. [I am attaching the screenshot from Reutersinstitute.]

TL;DR:

FB, YT, IG  More attention is dedicated to news media/journalists

Hey Product Hunt! I'm Lizzie, excited to join this amazing community of makers! I've been working in marketing and I'm currently building an AI agent that helps brands discover and manage influencer partnerships more effectively - basically trying to solve the chaos of finding the right creators and tracking campaign performance. Looking forward to learning from everyone here and would love to hear: what's your experience with influencer marketing? Any major pain points?

Hey all - I see a lot of posts here (and even more on Reddit + founder forums) about working with influencers and creators. Why? Well, they control attention, and we all need it!

I used to run creators at adidas (there it s anyone from an artist to an athlete to an influencer). After that I was at TikTok (where creators = the product - without them, the algo has nothing to match).

A few days ago, I read a Pinterest report stating that more and more people are searching for topics related to digital detox on the platform.
I realised that I have never used this one platform as a marketing channel, there is a huge target audience from the US, and it has around 480 million monthly active users so possibly good for the digital detox app I collaborate with.

Another client wanted to promote on Tinder (tho I wasn't very convinced with such a suggestion as it was not related to the product so much).