... that they need a strong Twitter and LinkedIn account to sell. But what you really need is to find a repeatable, scalable growth channel that returns $2 or more for every $1 they put in Drago Bulugean, founder of archbee. Marketing turned against you Marketing is an integral part of any business, but often it becomes a stumbling block and the cause of its collapse. Now the noise level is so high that it becomes difficult to get attention ...