... depends on your positioning on the market. Are you unique with your features? Then go ahead and make the extra profit. Are you trying to compete with someone? Then your first object is to revise your competitors pricing policy. As for discounts, there are some areas (many SaaS solutions) where you should include your discounts in your strategy of retention and acquisition. No pain of making the discounts, it could be also your strategy to cut the bigger market ... ... something like "if no one complains about your prices being too high, your prices are probably too low" Comment from Oluchi Njoku(@oluchi_njoku): Product Marketer here. I handled a pricing project one time where we looked at cost, competitors