... their personal profiles. Which opens the question: Which approach brings more advantages in your opinion? Comment from Nika(@busmark_w_nika): @justinlee020617  that is build in public but I have seen how many people stopped doing it because competitors copied 1 : 1. Comment from Tijo Gaucher(@tijogaucher): building in public is the middle path imo you get the credibility of a visible founder without the false-positive problem paige mentioned, because strangers on the internet don't care about ... ... create attention, but not always truth. If you stay invisible for too long, growth can become harder because trust, distribution, and early community are weaker than they could be. So I don t see it as brand first vs