... create attention, but not always truth. If you stay invisible for too long, growth can become harder because trust, distribution, and early community are weaker than they could be. So I don t see it as brand first vs product first. I see it as: product first for credibility founder brand for trust and distribution both growing together after there is something real behind the story We re seeing this ourselves with SpeakUp. In categories where trust matters ... ... emmerita_ambata): This has me thinking differently. As a marketer, I'm all for founder-led content, especially on LinkedIn. I've seen firsthand how much growth and visibility a product gains when a human is talking about it versus