... bring general knowledge to the table, but not what you personally see, feel or think of. Comment from Justin Woo(@mr_justin_woo): I m a long-time Creative Director, and I wrestle with this every day. Picasso had it right: Good artists copy, great artists steal. Every creative act sits on three pillars: what s come before, what s shaping culture now, what s just novel enough to feel fresh but still digestible. AI doesn t kill that process ...