... 40Cr of battery storage. When I had to plan our first roundtable, I didn't start with venue and snacks. I started like a thesis. What's the hypothesis? Who's the ICP? What do we want to learn vs. sell? When outreach wasn't working, I didn't write punchier copy. I treated it like fieldwork. I realised marketing is just research with a deadline. You form a hypothesis, test it with real humans, and kill your ego fast ... ... been training for it for 4 years. And you know what has helped me the most? Products. Products that make my life easier. With the advent of AI, building automations has become so much easier. With various STTs

... 40Cr of battery storage. When I had to plan our first roundtable, I didn't start with venue and snacks. I started like a thesis. What's the hypothesis? Who's the ICP? What do we want to learn vs. sell? When outreach wasn't working, I didn't write punchier copy. I treated it like fieldwork. I realised marketing is just research with a deadline. You form a hypothesis, test it with real humans, and kill your ego fast ... ... been training for it for 4 years. And you know what has helped me the most? Products. Products that make my life easier. With the advent of AI, building automations has become so much easier. With various STTs

... 40Cr of battery storage. When I had to plan our first roundtable, I didn't start with venue and snacks. I started like a thesis. What's the hypothesis? Who's the ICP? What do we want to learn vs. sell? When outreach wasn't working, I didn't write punchier copy. I treated it like fieldwork. I realised marketing is just research with a deadline. You form a hypothesis, test it with real humans, and kill your ego fast ... ... been training for it for 4 years. And you know what has helped me the most? Products . Products that make my life easier. With the advent of AI, building automations has become so much easier. With various STTs