... Jeff Benson(@jeff_benson1): It depends. Pricing can be it, but I'll usually give something a go if there's a 14-day or 30-day trial period. More often, if's a mental calculation of: Is the juice going to be worth the squeeze? For any product that's asking me to replace something else (e.g., email client), I have to go: Okay, is the projected benefit compared to staying with what I've got enough to justify ... ... products really need to earn access step by step and let users try things without handing over their data upfront. Comment from Alex Cloudstar(@alexcloudstar): @npmitaart  That makes a lot of sense. Outcomes are the clearest filter. Effort vs