... mattopmistro): I do my best to just evaluate on my own without relying on reviews. Look at their website, look at the LinkedIn profiles of the founders, see how 'legit' they are across social media platforms, & look up competitors to do side by side. My first job was at Gartner on the high-tech team, so I kind of put those lenses back on. Usually those steps do the trick to gut-check if it's worth investing time ... ... just reviewing products or an actual practitioner? I eliminate the first category and only lean on the second. But the thing is: it's evaluating the totality of everything I mentioned. Their website, their linkedIn, their socials, their competitors