AMA
Official ask-me-anything conversations with notable guests
Justin Kan

I’m Justin Kan, former co-founder of Twitch, co-founder of Fractal, and now co-founder of Rye! AMA!

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I cofounded and recently launched Rye - an eCommerce API that lets developers add new revenue streams for their products by adding eCommerce and checkout into any app or website. Ask me anything about Rye, entrepreneurship, eCommerce, and crypto. I'll be answering questions on Friday, the 14th of October!
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Dávid Sipos
What are your favorite cryptos? What kind of projects do you search for at YC to invest in?
Justin Kan
@david_sipos1 I'm very interested in marketplace projects that incentivize participates to make a new market. Helium, Braintrust and Audius come to mind. This is not a recommendation to invest in any of these fyi. I think the idea of a community owned marketplace is the future of the internet. When we started Twitch, we paid streamers cash for streaming but they were not able to participate in the upside of the platform, nor the governance. I think the promise of the internet is community ownership, and my hope is that there will be more consumer facing projects in this direction as crypto evolves.
Dávid Sipos
@justinkan Thank you so much for your answers!
Fabio Capodagli
Will the Rye token allow to exercise of governance over the ecosystem for future decisions? What are the main utilities?
Justin Kan
@fabiocapodagli Yes. Governance will be central.
Wade Burrell
What's your overall marketing strategy? eCommerce is a crowded space. How are you planning on attracting the right customer? Where are you planning on spending your ad dollars?
Justin Kan
@wade_burrell our customer is the developer building an e-commerce experience (and they in turn market to the end buyer). Our goal is to be a great API that makes it super simple to build something, and make content around how to build e-commerce apps.
Wade Burrell
@justinkan I love it. It's a great initial strategy. Show the value, show the ease-of-use. Best of luck to you and the team!
Ryan Hoover
Congrats on the launch, Justin! You've cofounded multiple companies in the last few years. How do you approach incubating? (I've had multiple conversations about this topic with some friends recently)
Justin Kan
@rrhoover I work on what I am good at: sales, recruiting, evangelism, fundraising, and partner with a cofounder who is the CEO and focuses on product. I like working so I find I have a deep well of energy to do the activities I love, and time has never been a problem for me.
Ryan Hoover
@justinkan how dare you *like* work. 🙌🏼
Sébastien
Why has Operator become Rye? Operator’s vision and branding were so inspiring!
Justin Kan
@sebastiensikorski it's the same vision (and mostly the same branding). We liked the shorter domain.
Sébastien
thanks a lot @justinkan
Sharath Kuruganty
What is your current habit stack?
Justin Kan
@5harath Gratitude Journal, Meditation, Exercise, every day
Sharique
When and how did you learn to code?
Justin Kan
@karachlyn I learned by googling javascript tutorials online
Bob Troia
Hi! Question about managing storefronts built using your API platform. Is it clear to end users/shoppers that items they order will ultimately be fulfilled by a 3rd party (Amazon, Shopify store, etc.) and not by the developer who launched the storefront? How would customer support issues be handled when the storefront isn't the one fulfilling orders? Must the developer act as a customer support in-between?
Conall Potter
Thanks for your support and love!!! We have reviewed the Best Trading Platforms UK.
Hide Shidara
How would you market and sell a cohort-based course if you didn't have a brand or audience?
Justin Kan
@catsarebetter partner with someone who does
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