Steph Smith

I'm Steph. I've grown products like Trends.co to millions in ARR and sold 6 figures in my own. AMA!

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Hey Product Hunt In 2018, I decided to learn to code. Inspired by other creators who had become completely financially independent, I set out on my creator journey and started building my own products. Fast forward four years and I now have a profitable book Doing Content Right that has sold over $125k in ~1 year and a new course, Doing Time Right that's on pace to do the same.Along the way, I've worked full-time, most recently at The Hustle leading up their Trends product, which was acquired by HubSpot in February! I'm always dabbling in something — whether it's on Twitter, my blog, or my new podcast The Sh** You Don't Learn in School. Happy to answer questions on basically any topic, but here's what most people ask me about: - Creating while working FT - Growth and marketing - Content (and doing it right! 😉) - Remote Work/Nomading (I spent ~4 years on the road) - Learning to code - Trends! Product Hunt was at the very beginning of my creator journey, so I'm excited to support any fellow creators on theirs. I'll be in and out answering questions all day, so fire away! 🚀 PS: I created a code (KITTY) for both of my products Doing Content Right and Doing Time Right that'll get you 50% off. 😺
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Sally
Steph! So happy to see this AMA. Giant fan or your writing, and growth mindset :) I am 24 - working full time, thinking of launching products of my own. I've ran a few conferences and such (think the hustle but in Canada and for students) so I have a little tiny tiny experience with it comes to "doing". What mental framework has helped you the most when it comes to launching new products/ideas into the world?
Steph Smith
@sallysbrain Hi Sally! Love meeting other Canadians on here. 🇨🇦 I'm not sure if this counts as a mental framework, but I think we (humans) overthink things. Perhaps overthinking is a form of procrastination, which is a form of self-defense so that we don't fail. With that said, I think the best thing you can do is to just get something out there and iterate from there. The longer you wait, the more you are prolonging what you really need, which is user feedback. As I said in this tweet https://twitter.com/stephsmithio... Don't spend time talking about whether you think something will work. Test it. Don't spend time asking people what they want. Create it and validate. Don't spend time asking people what they like. Look at what they use.
Sally
@stephsmith I so appreciate you taking the time to reply. Love it. Onto publishing.
Adnan-عدنان
Thanks for the AMA This is probably the first time I am participating in the ProductHunt discussion. OK. Instead of products, I am more interested to know about the mindset that helped you to launch so many successful products. Can you share your thoughts, workflow, or whatever that help you to do it rather than suffering due to fear or procrastinating? Thanks
Steph Smith
@adnan_siddiqi Great question! Mindset really is the key to getting things done. I covered this in a thread I wrote recently here: https://twitter.com/stephsmithio... Some of my personal favourite takeaways... 1. As a creator, you’re at war... with yourself. Your ability to succeed hinges on your ability to craft the right habits and mindset; to show up every single day. “Life is a competition with yourself — not others. And if you want to win, you must make it easy for yourself.” 2. Everyone is an imposter. Most people at most times don't "know what they're doing". The digital world is architected to highlight our best. Self doubt is healthy, so long as it's not debilitating. "He was one of you and yet he became Abraham Lincoln." - W. E. B. DuBois 3. Perfection is an asymptote that you don’t want to chase. When my book launched, it had typos. There still are! The MOBI file didn't work. The title is mediocre. But unlike 99% of projects, it made it out there and continues to evolve. Perfect is the enemy to progress. 4. Stop asking ppl what they want. Let the market decide. I'm a fan of pre-sales bc ppl put their money where their mouth is. "Netflix learned a lesson early on in its life cycle: don’t trust what people tell you; trust what they do." - Everybody Lies 5. Unstoppable people focus on what they can control. If you orient around public opinion, anyone can stop you in your tracks. "You can define a free person precisely as someone whose fate is not centrally or directly dependent on peer assessment" - Nassim Taleb
Christophe L.
Steph is doing excellent work. The "doing time right" training is very insightful. I recommend.
Steph Smith
@lassuytchristop Thank you so much! ⏳🙌
Zied Hamdi
Hi Steph, Thanks for proposing to help makers, that's cool. I must create a strong community for my product before launch for it to succeed: it's a platform that allows people to file requests to local businesses. The unique thing about it is that people can join a request to notify they have the same needs/complaints. The business can propose solutions to his customers, and when satisfied, they can mark their request as "solved". Thus, we can see how good or bad a business treats his customers needs in real time. Each of us had at least a bad experience/idea of improvement when he purchased a product or service, we just need to write those down so that we can be aware of how many others fell in that case. All this is to say: "I need a big community of users to bootstrap the platform's content". Those people must be aware of the great impact we could have by filing/joining requests. So this needs content to be written. I'm not a native English speaker (you must already have noticed it), so for the sake of doing things well, I'd like to hire an external content writer. Can you share your thoughts after reading this, please? Thanks for taking the time to read so far.
Steph Smith
@zhamdi Hi Zied. Thanks for sharing your story. I know you're not necessarily asking for advice on your product itself, but something important to keep in mind is that all products should have a clear problem they're solving for their users. The more acute this problem is for users, the easier it will be to get a user onto the platform. I say this because I wonder whether this is more of a "vitamin" vs a "painkiller" for most people. It may not be, but if it is, it'll be very hard to get people to use the platform over time, even if you seed it with a lot of requests at the outset. For that reason, I would actually not hire an external content writer for this purpose, but instead focus on seeing if you can get users to organically contribute to the platform. If your product solves a painpoint for users already, I would try to find where they're currently filing these requests. Are they posting on other forums or subreddits? Are they posting on Trustpilot? Or are they going to the companies directly and just getting shutdown? If you haven't already, I would try to develop these organic pathways and as you acquire your first users, do user interviews to learn and iterate.
Zied Hamdi
@stephsmith thanks a lot for your advice Steph, it is good to get back to the basics to check if I didn't miss the elephant in the room. I've read "the mom test" and asked a lot of people, then I launched a simplified version of the product in Tunisia with a pretty satisfying success (1300 visitors and 100+ requests or request joining the month of launch). I'm pretty convinced people are eager to file requests (and to interact with other customers of a business), a maker on PH even commented: "In India we informally discuss issues on fragmented WhatsApp groups." (https://www.producthunt.com/disc...) So today I'm more concerned about letting people know they have a new "interactive review tool" to activate a viral loop of people seeing new requests and thinking they could file one about that incident that happened to them a few months ago...
James Xu-Johnson
Hey Steph! As a product guy I'm stuck trying to organise a workload managing a team of developers, being involved in decision making with the core team, and finding time to sit down and analyse competitors from not only a business perspective, but seeing what user-experience works and what doesn't. When building your products, did you incorporate a lot of testing/competitor analysis/iteration before you "launched" or did you go all out from the get-go?
Steph Smith
@wishu Hey James! There is absolutely room to learn from others, but caution to plan too much or over-analyze. If you look back at the early versions of products, they focused on one single core use case (ex: selling books online, sharing snippets of information, uploading videos, etc) and iterated on the rest over time: https://twitter.com/stephsmithio... Launch and let the market decide: https://twitter.com/stephsmithio...
Juan Jesús Millo
Hello! I would like to know which is your schedule (including weekends), since I am struggling sometimes to evolve my product while FTing :( Best regards, and thanks for your AMA! <3
Steph Smith
@juan_jesus_millo Hey Juan! I responded to a similar question above that Sorin asked! I definitely work on weekends and nights, although I don't think that is *necessary*. I think the biggest thing that's stopping people from reaching their goals is not focusing in one concrete direction. Feel free to read my more in depth response below, or you may find the course doingtimeright.com helpful! It's all about how I've learned to make the most out of our most scarce resource (time) https://www.producthunt.com/disc...
Juan Jesús Millo
@stephsmith Thank you very much for the link of the answer! I will try to balance my FT and Side Projects, consistency is key! Many thanks!!!
Özge Erdemir
I'm very happy to see women doing great job and feel proud of seeing their achievement. Great stuff Steph. I know many people wanna do remote work or live like a nomad, but it's not easy for them to find their passion. How was it for you? Did you find your passion or a job to survive as a nomad easily? Im sure knowing that would inspire and encourage other people to take on that path. Thanks
Steph Smith
@ozgeerdemir Thank you so much! Love women supporting other women. If you're looking for a remote job in 2021, you're already starting from a much better place than 2016 when I started. There are endless remote jobs out there, regardless of your passion, which I think is a bit of a fairytale anyway. I got a degree in chemical engineering, but have worked in academia, consulting, marketing, product, etc, and enjoyed each one. To answer your question directly though, my first fully remote job was in digital marketing and I selected it on the important criteria that it remote, but that I also would have taken the job even if it wasn't remote. In other words, I wasn't trading anything away to be remote. You might like the responses to this thread: https://twitter.com/stephsmithio... With that said, if you're looking to go remote and travel, I would encourage you to check out the following two articles. They're both several years old now, but should still apply (and as I said, be easier than before!) The Guide to Remote Work That Isn't Trying to Sell You Anything: https://blog.stephsmith.io/the-g... A New Age: Finding Non-Tech Remote Jobs: https://blog.stephsmith.io/non-t...
Ana Lakko
Hello Steph! So happy you’re doing this. You’re my favorite Twitter person to follow. I just started a Gardening newsletter; what would be your content strategy to grow and market this to be pretty successful? I started blogging, right now I post 1 blog per day. Any tips or guidance on this would be much appreciated. I’m on a soloperneur journey after quitting my 9-5 and I really want to win with this newsletter. Please & Thank you.
Ana Lakko
Bump
Steph Smith
@ana_lakko Hi Ana! Thank you so much. That's such a compliment. I could write a whole book about growing a newsletters (that's what Doing Content Right is), but I'll try to tease out a couple key points for you. 1. You need a differentiator. Even though I think it's a wonderful topic, there is tons of other content online about gardening. That shouldn't scare you away, because this is true about nearly every topic online. So the question becomes... why should someone read your content about gardening vs all of the other stuff out there? Is it more visual? Funny? Beginner-friendly? This differentiator will be the reason that someone spends their attention with you, but also how they share it with other people. You can learn more about this in my response to Tim here: https://www.producthunt.com/disc... 2. You'll want to test out several different channels. Given what I know about gardening (very little), I would assume your content would do well on some scalable platforms like IG, but I think if you're writing content, you likely can benefit from an SEO strategy. Have you done keyword research before? If not, make sure you understand the different types of intent and be sure to only target informational queries. 3. When you start out at the beginning, your goal should not be to go from 1 to 1000 subscribers. It should be 1 to 2 and then 3, 4, 5, etc. In other words, do things that don't scale. The easiest way is often through communities. Have you already joined any gardening communities that could support you early on? I would also encourage you to read this interview I did with the PH team about content! https://www.producthunt.com/stor...
Luke Button
What is your favorite blog and why?
Steph Smith
@luke_button There are so many solid internet properties, but I think the one that has captured my attention for the longest is Wait But Why. This is my personal favourite article from Tim: https://waitbutwhy.com/2015/07/w...
Luke Button
If you could only subscribe to one newsletter, which one would you choose and why? (Hustle and Trends excluded)
Steph Smith
@luke_button Oooh this is tough, but I think it would be either Chartr or Exponential View. Chartr is my favourite way to stay up to date on biz/tech, since it's so quick and visual, but they also tend to tease out unique data points. Exponential View is a must read to understand how technology is shaping our world, whether it be re: semiconductors, climate change, EVs, AI, etc. I think at the end of the day, I would probably choose Exponential View, since it's one of the only newsletters that I feel I genuinely learn from each week.