Steph Smith

I'm Steph. I've grown products like Trends.co to millions in ARR and sold 6 figures in my own. AMA!

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Hey Product Hunt In 2018, I decided to learn to code. Inspired by other creators who had become completely financially independent, I set out on my creator journey and started building my own products. Fast forward four years and I now have a profitable book Doing Content Right that has sold over $125k in ~1 year and a new course, Doing Time Right that's on pace to do the same.Along the way, I've worked full-time, most recently at The Hustle leading up their Trends product, which was acquired by HubSpot in February! I'm always dabbling in something β€” whether it's on Twitter, my blog, or my new podcast The Sh** You Don't Learn in School. Happy to answer questions on basically any topic, but here's what most people ask me about: - Creating while working FT - Growth and marketing - Content (and doing it right! πŸ˜‰) - Remote Work/Nomading (I spent ~4 years on the road) - Learning to code - Trends! Product Hunt was at the very beginning of my creator journey, so I'm excited to support any fellow creators on theirs. I'll be in and out answering questions all day, so fire away! πŸš€ PS: I created a code (KITTY) for both of my products Doing Content Right and Doing Time Right that'll get you 50% off. 😺
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Luke Button
If you could only subscribe to one newsletter, which one would you choose and why? (Hustle and Trends excluded)
Steph Smith
@luke_button Oooh this is tough, but I think it would be either Chartr or Exponential View. Chartr is my favourite way to stay up to date on biz/tech, since it's so quick and visual, but they also tend to tease out unique data points. Exponential View is a must read to understand how technology is shaping our world, whether it be re: semiconductors, climate change, EVs, AI, etc. I think at the end of the day, I would probably choose Exponential View, since it's one of the only newsletters that I feel I genuinely learn from each week.
Jamie
How do you gently push people to communicate with you async? Would you word things differently if you didn't have an established personal brand?
Steph Smith
@jmestn I think regardless of whether you have a personal brand, the power of asynchronous is not preserving my time at the expense of someone else's, but to make both sides of the working relationship more optimal. I say that because I think you can communicate that ethos when you're asking people to work asynchronously. For example: 1) Could you send over those questions via email so that I can make sure to answer all of your questions? 2) Could you record a demo via Loom so that I can share this with others that also want to learn and revisit it later? 3) Why don't we set up a dashboard for this so we can check this at any point in the day, since I know you're on another timezone?
Igor Cotruta
What's your take on AI-generated content? Do you think it will discount the value of high-quality content produced by media companies?
Steph Smith
@igocrete As with most other technological innovations, it will change the game, but not replace it. At the end of the day, people will still be looking for the best content. And for now, I don't think that will be produced by AIs on their own. On their own is key phrasing here, because I think that absolutely AIs can already augment the writing process in pretty significant ways and I think it will continue to expand those use cases. Even today, you can use GPT-3 to write an article for you, which you can use as the foundation that you build off of. But, I still think that you (for now) need a human to adjust that piece and make it excellent. And even if that part gets replaced, you still need the prompt which comes from someone having the ability to determine what people care about. When you think about it, AI-generated content won't really change the game much, but simply advance what is already happening. The democratization of people being able to produce content en masse already flooded the internet with more content than we could ever dream of. In other words, it became a commodity. So now, people don't want a lot of content... they only want the best stuff. So in fact, I think it will increase the value of the best content, but it will continue to lower the value of mediocre content which again, is already in progress.
Cris
What tech stack do you use and why? Where do you see indie makers going next 5 years trendswise? What's a personal goal for 2022 you hope to reach?
Steph Smith
@cris_stringfellow Hey Cris! 1) I use the MEN stack (Mongo, Express, Node) for all of my projects so far. 2) Leverage increases every day through access to new tools. So while we'll continue to see independents creator a lot more value, the key shift will be in those creators directly being able to capture that value themselves. I believe that's the ethos of web3.0 in that it's all about direct value transfer: https://twitter.com/stephsmithio.... The same way that people were surprised that Instagram sold for $1b at 13 employees, you're going to see someone become the first solo billionaire (ie: create and capture $1b on their own). Almost certainly there have been creators already have have created $1b in value, but we're just developing the mechanisms for creators to effectively re-capture the value themselves. I'm waiting for the day where a group of indie makers from Bali becomes an albeit smaller version of the PayPal mafia. :) Along that line, I think we're going to see a lot of diversification in how creators monetize. Until now, it would often be through media products, but I expect to see a lot more examples of creators monetizing through creating their own brands... think: apparel, alcohol, fitness, etc, but I think we'll see the scope of that increase as well. 3) I publicly share my goals here: http://stephsmith.io/open I haven't set goals for 2022 yet!
Tasos V
Hi Steph! Tasos here. Fullstack React dev, founder & data engineer. Few questions for you. - What stack did you learn and what stack do you recommend for someone to ship a saas product fast? - What is the best way to validate a product idea before coding it? - How do you split your day schedule when you have a FT job to make sure you can also produce for a side project? Of course without working 15 hrs a day. Thats not good. Done it :p Thaaanks Tasos Valtinos
Steph Smith
@tasos_valtinos Hey Tasos! 1. I learned the MEN (mongo, express, node) stack through this course: https://bit.ly/3qwyCKh I would definitely recommend it, but at the end of the day, your stack really does not matter at all. See myth #3 here: https://blog.stephsmith.io/learn... 2. Pre-sell it! https://twitter.com/stephsmithio... 3. Answered a similar question here! My response to Sorin: https://www.producthunt.com/disc...
Alvin Oommen
This is cool Steph! Where you always entrepreneurial or was there something that clicked one day that made you take the leap?
Steph Smith
Thanks @alvin_oommen! I've always enjoyed building things, but I'm also quite risk averse. That's probably one of the reasons that I still work full-time, while creating projects on the side. With that said, I think our archetype of the risk-taking visionary is unlike many entrepreneurs I know. I would say that perhaps my "AHA moment" was meeting a friend, Pieter Levels, in Bali. When I learned more about his story, I was like... "Wait, so you just iterated until something worked? And now you make $300k a year? And you work on whatever you want?" Prior to that, I thought of building companies in a much more rigid way. You have a genius idea and raise money and the rest is history. The more I started learning about Pieter's story and about indie makers, I realized there was another path. I didn't need to quit my job. I could get started whenever. I could just slowly iterate until something developed. I could work on several projects at once. All of these things I could've done before meeting them, but as silly as it sounds... I didn't realize it was possible. So I guess my answer is that I think there is an entrepreneurial bone in all of us. It just may not look Zuckerberg dropping out to start Facebook. Ie: It may not even look like a leap! :)
Nikolay Milovanov
That's great!
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Mitchell Orme
Hey Steph! I'm still very early stages within my career, and your growth seems so cool. As far as learning and building your career was there a certain moment you felt 'ready' or 'qualified' to share your learnings in a book or to take the learnings public? I don't imagine one day you wake up and you're there, but did you ever battle with imposter syndrome?
QA TEST
Hey There, What inspired your niche?