Building AiSDR has made me rethink how much of sales can be solved by automating the tasks.
We started with prospect research, writing outreach, and handling replies. But I kept joining customer calls to help answer more basic questions: Who should we target? What should we offer? Why would someone care right now? What should we change when nobody responds?
Most outbound dies on one decision: who to write to this week. Ami has already made it 17,707 times and kept score. Built on GPT-6 Astra and every one of those campaigns, it reads your website, picks the buyers who actually convert, and plans backwards from the number you need: leads, senders, weeks. If the list you asked for won't work, it says so before it builds anything. Approve the plan and it runs the outreach, watches every campaign, and fixes what slips. 19,854 booked meetings behind it.
I once paid an outbound agency $30,000 and got zero meetings in six months.
When we built AiSDR, I learned how easy it is to automate the emails while leaving the hardest decisions to the customer: who to contact, why now, and what to offer.
