Buffer for Instagram - Plan, track, and analyze your Instagram marketing

@suprasannam This is awesome. I love how the technical restrictions did not stop you guys from delivering on the general promise of what Buffer stands for. Great video overview. Buffer for me = transparency + creativity + masterful customer service.

@sarthakgh Wow Sar - so happy that's what Buffer means to you! Thanks for taking the time to share :)

@suprasannam This is awesome. Looks like Buffer for Instagram completes the entire suite of products I use often – and would need a scheduling tool for. I had some quick feedback on the marketing page you put together. https://www.opentest.co/share/e8... What do you think?

@suprasannam I started using it today along with Pablo and the experience is amazing. I was spending so many hours designing IG posts and scheduling them with different apps.

Hi @suprasannam, I like how you shortened your name, Super. bit.ly will be proud.

@rrhoover Agreed, I was pretty amazed they didn't include it with their business offering - especially given the # of companies out there doing it anyways in the hack fashion.

@rrhoover Thanks Ryan :) Yeah, hopefully Instagram considers opening their API up some more soon! It is super exciting to see that they're headed more and more towards supporting businesses with their new features. Will be interesting to see what the rest of 2016 brings from them :)

@suprasannam @rrhoover totally agree with the sentiment here. we use buffer for twitter and pinterest like crazy, instagram has always been the PITA but I guess the philosophy is that it's supposed to be a personal publishing platform. But now that they are moving more towards supporting businesses, hopefully an API is on it's way, or not :)

@rrhoover I think everyone can agree that not being able to schedule posts sucks bigtime. What I do love is that Buffer is owning the fact that Instagram doesn't let you do it in this product offering. Traditionally I've felt like any of the scheduling apps that offer Instagram support are trying to hide this fact. "We've added Instagram support!" "Wait, so I can schedule posts to Instagram with your app now!" "We've created a system that will make it much easier for you to post at the right times!" "Wait, so does it schedule them for me?" "With our app, scheduling your IG photos is a breeze!" "Yes, but will it post at certain times automatically?" "You'll love our new IG features!"

@suprasannam Great video. That bit at 2:28 with regards to multiple accounts is going to be such a hassle. I'd ask if IG lets you automatically change the account for me, but I'm guessing the answer is 'no'. I've actually noticed it's somewhat buggy even in iOS - I'm frequently logged out of an account when I check my iOS notifications while another account is selected.

@colemercer Thanks Cole! Fantastic question there. Here's how I'd explain it :) When you login to Instagram, imagine it's your very own workshop and only you have the physical key to the door. This key is your login and password. Instagram also has a friendly guard at your workshop door. When Buffer shows up, we can ask for some things like analytics for you but not other things like getting in through the door. Only you can do that part :) The guard checks to make sure you've let us access some of that info and gives us analytics and we're on our way! Certain other companies and apps try a different approach - they ask you to hand them your one and only key (your username and password) and they make a copy of it that they keep. Now they can get into your workshop anytime at all from here on out unless you change the key and lock (change your username/password). Instagram frowns on this and we at Buffer believe is too big of a security risk to ask all our users to hand us copies of their keys. Hope this helps clarify a bit and totally open to answering any more questions around this! You're totally right that it can be confusing when first evaluating Buffer vs. some other apps out there :)

@matt_aunger Thank you Matt! :)

@benterry Wahoo! Amazing that we can help you hit your OKR's :) Best of luck this quarter and thanks for using Buffer :)

@benterry looking forward to seeing more pictures of Todd, Ross, and The Park on ig! ;)

@akingcreative same with Later.com (formerly latergramme)

@akingcreative and Prime for Instagram has too

@akingcreative and SproutSocial

@akingcreative and we are making Instagram integration even better in 2.0 which is currently in beta

@andrewpflynn So great to hear that Andrew - thanks! :)

@tombenattar Thank you Tom, that's so kind of you :)

@trellwest Hey Trell! That is such a great one! I can see how that can be really helpful. That has also come up during our research and it's something we are thinking about already. Glad that you brought it up! :)

@alfred_lua @trellwest This is not quite there yet for me! Not only missing the visual representation of what the feed looks like, but also the hashtag suggestions with the numbers from Instagram. Also for me is very important to engage with the community from the previous post, and this usually takes 10-15 minuets to go through the likes and comments, before I'm ready to post, so if the buffer reminder takes me straight to the editing part it kind of breaks the process for me! Congrats on the launch. Im looking forward to see how this is going to evolve.

@missrachilli Thanks Rachel :) Hope you enjoy!