David Stern 1 Sneakers - Designed for the runway, built for the court.
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Commissioner delivers hybrid lifestyle and basketball footwear without making any compromises with performance, comfort or style – enabling athletes to own the hardwood and trendsetters to own the streets.
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Today, the team of footwear innovators Commissioner announced the pre-release and launch of the David Stern 1, also known as the DS1 – a hybrid lifestyle, basketball sneaker that enables athletes to own the hardwood and trendsetters to own the streets. Commissioner makes no compromises or tradeoffs when it comes to aesthetics, performance, or comfort. This futuristic, exclusive footwear will have an extremely limited pre-release on October 19 during NBA opening weekend on Indiegogo. Reservations for this initial release are now open on Commissioner’s website. Following this soft introduction, the DS1 officially launches in May/June 2022 exclusively on commissionerculture.com.
The company’s story is everything… Commissioner was founded by four master’s students attending the University of Oregon’s Sports Product Management graduate program during Covid-19. After realizing a decline in the popularity of wearing basketball sneakers casually and only seeing the success of retro sneaker releases along with NBA player exclusives not having as much hype as they once did, this group of students began researching why these things were happening.
"It was an accident and very organic because it started as a graduate school project. We all wanted to bring back the fashion value of basketball sneakers like when we were kids. And we all love sneakers, art, fashion, music, basketball, skate and so many more creative cultures that overlap... we all clicked immediately, and the journey began." – Cale Brown, President + Co-Founder of Commissioner
Utilizing a unique brand story - playing off the NBA Dress Code introduced by then Commissioner of the league, David Stern in 2005, the team began creating products that bridge the gap from the streets to the arena, while bringing back the fashion value of the basketball sneaker. This all started with the hybrid Commissioner DS1 (David Stern 1) sneaker, which is as aesthetically pleasing off the court as it is on the court, and it is made of high-quality leather sitting on a responsive EVA foam midsole and durable rubber outsole. With a price point of $350, this product is completely balanced when it comes to durability, style, comfort, or performance. The DS1 is incredibly versatile so whether you’re walking the runway in a fashion show, shooting hoops with friends, or hitting the club – Commissioner’s DS1 is for you.
“Commissioner is not all about mass-producing products or branding or the stories; it’s so much more than any of these because it’s really a lifestyle. Our slogan is designed for the runway, built for the court, which is catchy, and we love that saying, but our mantra is ‘For the Community, by the Community’… which is far more important to our team because we’re creating experiences for our consumers and executing what we’ve laid out in our mission.” – Cale Brown, President + Co-Founder of Commissioner
Exclusivity, scarcity, and limited production is in Commissioner’s DNA. All the company’s future product releases including the DS1 will be exclusively available direct-to-consumer on their website and the company will not wholesale to retailers. Commissioner has two more SKUs planned for 2022 and it is looking forward to doubling their footwear SKUs in 2023 along with introducing some full product lines which will include apparel or accessories.
As Master's students in the Sports Product Management program, our team has access to the best of the best in terms of advisors, resources for research and development, and customer insights. We are connected and advised by many industry leaders from the likes of Nike, Adidas and Under Armour as well. We're currently in the later product development phase and we've been working on perfecting our initial product concept - the DS1. With our manufacturing partner, we are beginning the wear testing phase now.
Commissioner is going to redefine the connection between fashion, the game of basketball and the streets. It's our mission to elevate the fashion value of basketball culture through exclusive experiences – for the community, by the community. This starts with the DS1 and very calculated product launches will follow.
IMPORTANT LINKS:
https://commissionerculture.com/https://commissionerculture.com/...https://commissionerculture.com/...https://www.indiegogo.com/projec...
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