What makes you actually submit your product to a launch directory?

I recently rebuilt Easy Save AI from a traditional directory into a much simpler product launch platform.

The goal was to remove as much friction as possible.

Founders can now choose between:

Every approved product gets a permanent page rather than disappearing after launch day.

I’m curious from a founder’s perspective:

What actually makes a launch directory worth using for you?

Is it the backlink, referral traffic, permanent indexed page, quick approval, featured visibility, or something else?

Would love to hear what you care about most.

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