How do you currently find winning ad creatives for TikTok?

I’m curious how people here actually research ad creatives today.

If you run TikTok / short-form ads (or UGC for brands):

• How do you find winning ads to learn from?

• What do you look at first: hook, comments, CTR-style metrics, view pattern, something else?

• What’s the most painful part of your current process?

We’re launching FastMoss Ad Insights 1.0 next Saturday (Dec 13th) — it’s focused on TikTok Shop ads intelligence (finding winning ads, spotting viral creatives early, understanding competitor strategies).

Before we go live, I’d love to hear how you’re doing this today and what you wish tools did better.