Sveta Bay

12 rules that helped us to go from 0 to $17K without any marketing budget 🚀

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1. There is no such thing as “too much social proof”
 2. The higher price, the better customers
 3. Empower users, not market them
 4. Talking to customers is a shortcut to success
 5. Having an email list is a superpower 
 6. Nobody wants to book a meeting with you
 7. Showing the product > Describing the product
 8. Nail one acquisition channel before adding the second
 9. Sell positive future, not product features
 10. Your customers are the best promoters
 11. Distribution is more important than the content
 12. Paying customers is the true validation You can see how we implement all these rules on the landing page of MakerBox Marketing Workbook 👀 https://www.makerbox.club/workbook
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Daniyar Yeskaliyev
10. Yours customers are the best promoters. Could you please kindly elaborate on this point? How exactly do your customers help you promote your product? Is there any specific mechanics that you use (like referrals, testimonials, reviews) or is it organic word of mouth?
Sveta Bay
@dan_yes This is both organic & special mechanics. - Some products have built-in virality, when users want to share them on the Social Networks (this is the best scenario). - Other mechanics are affilliates and referrals, where you pay comission. - And the last one is just a great product / customer service, so that users share it 😊
Chris Redfield
@dan_yes @basv Can you please look at https://whatslinko.com/ once it is also sharing marketing service
Nadezhda Babushkina
This is awesome Sveta! May I ask you to elaborate why “distribution is more important that content”?
Sveta Bay
@nadenade Thank you! Yeah, of course. You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
Rhea Reanoga
This is so great. Thanks a lot for sharing!
Sveta Bay
@rhea_reanoga Thank you, Rhea 😊
Gaurav verma
Hi Sveta, this is the best piece of advice I've found on the internet. May you please elaborate on this one "Distribution is more important than the content
"
Sveta Bay
@gaurav_verma10 Thank you! Yeah, of course. You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
Gaurav verma
@basv Thank you for explaining it.
Brennen Barney 🚀 ClickStack.io
Great info! Can you expound a bit on #11?
Sveta Bay
@brennen_barney Thank you! Yeah, of course. You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
Gaurav Goyal
How do you distribute the content @basv
Sveta Bay
@gauravgoyal_gg You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
Burak SERPEN
Thanks for the great advice Sveta! 🙌 They are really important tips, especially for startups. It would be so great If you could review Socialays's content as the owner of these ideas 🤝 #respect Here is the link to Socialays's PH page👇 https://www.producthunt.com/prod...
Akhil Gupta
Very interesting. Can you share which channels helped to acquire majority of your users?
Sveta Bay
@akhil_gupta3 thanks, Akhil! - PH launches - Twitter - SEO (blog) - content distribution on PH, IH, and other relative platforms
Jonas Cleveland
Thank you Sveta! Any tips on the best email campaign service and hot tips on optimization?
Sveta Bay
@jonas_cleveland thanks Jonas! We just use Gumroad and built-in e-mail chains. I bet there're more convenient solutions :)
Chetan Natesh
#12 - love it 🙌