Abadesi

Question of the week: What book have you read recently that helps you at work?

I read "The One Thing" by Gary Keller after it was recommended by someone I follow on social media. While it can get a bit repetitive the overall message to narrow down your focus and put your resources towards a single thing that brings progress has been really helpful to me. It's like a Pareto Efficiency model for the digital age. What book have you read recently that helps you at work?
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Paolo Pacchiana
I'm reading "Hit Makers" by Derek Thompson. Really interesting if you want to know why a product has been successful
Artem Galenko
@paolopacchiana and what is the central argument of this book?
Abadesi
@paolopacchiana I always love learning success stories -- thanks!
Paolo Pacchiana
@realartemg Stories about how successful iconic products has made it. Concrete tip for marketers: the MAYA -> Most advanced yet acceptable
Colbys Dovi
Handbook of Usability Testing - Jeffrey Rubin and Dana Chisnell As the title says, if User Testing is what you do, you might want to keep that book around. Pretty well written and actionable (even for people with some experience).