I read "The One Thing" by Gary Keller after it was recommended by someone I follow on social media. While it can get a bit repetitive the overall message to narrow down your focus and put your resources towards a single thing that brings progress has been really helpful to me. It's like a Pareto Efficiency model for the digital age.
What book have you read recently that helps you at work?
20 views
Replies
Best
I'm reading "Hit Makers" by Derek Thompson. Really interesting if you want to know why a product has been successful
@paolopacchiana I always love learning success stories -- thanks!
Report
@realartemg Stories about how successful iconic products has made it. Concrete tip for marketers: the MAYA -> Most advanced yet acceptable
Report
Handbook of Usability Testing - Jeffrey Rubin and Dana Chisnell
As the title says, if User Testing is what you do, you might want to keep that book around. Pretty well written and actionable (even for people with some experience).
Replies
Atlassian
Hustle Crew Academy