Whenever I create a new profile on a platform - as I did with Twitter over ten years ago - I go straight to who I already know that's on the platform, friends, acquaintances, etc. Then I'll look for notable folks who work in a space I'm interested in.
I also used to do things like follow-for-follow years ago on Twitter, but I found that I'd be following folks whose feeds I wasn't very interested in.
Now I get told often by folks I mentor: 'I've set up Twitter to network in tech but I have no followers.'
How did you get your first followers?
By following some close friends. For my products, I just followed people that seems related and interested in the product i made by searching around Twitter and follow them
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Started with friends and immediate network, and then started to following interesting people/funny people at first. These were the days of #nowfollowing (when it wasn't cringe), but then the combination of having a strong bio, appealing profile pic for your target audience and interacting with people so they follow you back is a winning formula.
Of course, having relevant tweets for what you're trying to grow/do
1. Follow people who share your interests. Once you follow a couple of people twitter does a good job of suggesting relevant handles.
2. Follow popular people.
3. Add meaningful and valuable comments to discussions about the shared interests.
4. Identify a pain point for the audience you want to reach out to. Then answer them.
5. Make lists of good accounts to follow in your area of interest.
6. Create threads of useful content.
Last two days I have been following these to create the initial followers for twitter account of my product https://twitter.com/learningpathsio The strategy seems to work as I have got around 50 new followers in 2 days. I will be doing this actively for the next 5 days. Let us see where I will land.
I also use our own extension http://bit.ly/highlights-extension to highlight important parts on article and then create a twitter thread from my highlights. Most of the people like it when you share highlights from their articles. If you are lucky and a popular account retweets it it can have a snowball effect. Waiting for one such stroke of luck.
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