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Anne-Laure Le Cunff

[AMA] Growing a newsletter and a blog to 2K subscribers and 100K visitors in 2 months

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Hey everyone! šŸ‘‹ I left Google two years ago to start my own thing, and I'm currently dedicating my time to build products and write content that help makers be happier and healthier while getting things done. Some of my projects include a Chrome extension that reminds you to take mindful breaks, and an online magazine for makers. I'm also a part-time neuroscience student, a certified mental health first aider, and a self-taught coder. Everything I work on is more or less at the intersection of neuroscience and entrepreneurship. šŸ§  I just launched my newsletter on Product Hunt today and wanted to take that opportunity to answer any questions you may have about growing an email list. I'm far from being an expert but I've experimented quite a bit with various ways to get traffic and convert it to new subscribers. I've started writing Maker Mind in July and it has grown to 2,300 subscribers and almost 100K visitors, all organically. In my spare time, I like reading (How to Change your Mind by Michael Pollan and The Hidden Life of Trees by Peter Wohlleben are my latest favorites), exploring new countries, trying new wines, eating cheese, and spending time with friends and family. AMA!
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John Yarbrough
First, thanks for doing this. I wasn't familiar with your newsletter previously, but I love the concept - just signed up. How do you measure what is/isn't working with your audience? Obviously data is part of the equation, but I was curious if you actively solicit feedback as well? If so, how do you balance what data suggests people like vs what people tell you they like (assuming there are differences)?
Anne-Laure Le Cunff
@jyarbrough Thanks so much for signing up! I do actively solicit feedback. In each edition I remind people that I love receiving feedback and suggestions. Sometimes people write back just to say they enjoyed it, sometimes to suggest a paper I missed, sometimes to give feedback and ideas. To be honest, I find this more helpful than raw data. I mostly use data to test small tweaks, such as the subject line format or when I send the newsletter. For the content itself, I talk to people. Thanks for the thoughtful questions!
Amandine FLACHS
Love to read your answers here, this is so inspiring! Many of the points made here also resonate with the recent audio piece you did on the importance on writing more. Thanks for sharing.
Anne-Laure Le Cunff
@amandineflachs Thank you!
JDaniel Richer
What are some tips for coming up with ideas to write about every day? What is your consumption/creation ratio?
Anne-Laure Le Cunff
@jdaniel_richer Oh my I wrote a lot about this but can't seem to be able to link to my articles. Regarding generating ideas, I basically always take notes as I go about my day. I often interrupt people because they said something interesting to make a quick note of it šŸ˜… So I take notes while I read stuff, chat with people, work, etc.
Ayshwarya
@anthilemoon Thank you so much for sharing! <3 I use emojis in my subject lines and they seem to do well. Your tips are quite inspiring and I'll use them on my data newsletter too.
Anne-Laure Le Cunff
@ayswarrya Thank you so much for reading! <3
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James Hallahan
This is amazing! Iā€™m an avid reader of your newsletters - and to find this from 3 years ago is an inspiring reflection. Well done on all you have achieved!
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