3 years on the Product Hunt platform and 3 learnings I would like to pass on to you

1097 days = 3 years.

That's exactly how long I've been on this platform, discovering products and new people.

1. Product Hunt is just one part of marketing, not the whole strategy

It’s good to have a launch strategy, but some people have built their entire business identity around Product Hunt.

Then reality hit hard when their product wasn’t featured – maybe because it simply wasn’t the most innovative anymore.

PH is a platform where you can get visibility (you might, but you also might not).
Some even gave up on their product entirely just because their launch didn’t go well.
This is not the right mindset for building a business.

2. Connect with interesting people

Every single day, I receive shallow messages like: “Upvote for me”, “Can you comment?”, “Upvote, upvote, upvote…”

I get it – the goal is to hit TOP 1.

But maybe if you connected with key people and built deeper relationships, gaining genuine attention from the community would be much easier.

3. Repeat launches

One of the best things about this platform is that you can launch again whenever you introduce a significant update to your product. You can continuously build awareness among new audiences. Take advantage of that when you can.

And what about you? :)

What has this platform taught you during your time here?