3 years on the Product Hunt platform and 3 learnings I would like to pass on to you
1097 days = 3 years.
That's exactly how long I've been on this platform, discovering products and new people.
1. Product Hunt is just one part of marketing, not the whole strategy
It’s good to have a launch strategy, but some people have built their entire business identity around Product Hunt.
Then reality hit hard when their product wasn’t featured – maybe because it simply wasn’t the most innovative anymore.
PH is a platform where you can get visibility (you might, but you also might not).
Some even gave up on their product entirely just because their launch didn’t go well.
This is not the right mindset for building a business.
2. Connect with interesting people
Every single day, I receive shallow messages like: “Upvote for me”, “Can you comment?”, “Upvote, upvote, upvote…”
I get it – the goal is to hit TOP 1.
But maybe if you connected with key people and built deeper relationships, gaining genuine attention from the community would be much easier.
3. Repeat launches
One of the best things about this platform is that you can launch again whenever you introduce a significant update to your product. You can continuously build awareness among new audiences. Take advantage of that when you can.
And what about you? :)
What has this platform taught you during your time here?
Replies
Thanks for sharing these insights, Nika! 🙌
I completely agree — Product Hunt is just one part of a larger marketing strategy, and building genuine connections with people is way more valuable than chasing upvotes.
I’ve also found that repeating launches with meaningful updates really helps reach new audiences and keeps your product visible. These are lessons every maker should keep in mind.
Curious to hear — what’s one launch you felt taught you the most on PH?
minimalist phone: creating folders
@liam_oliver10 Hello Liam, thank you so much for your POV. To be honest, when you launch your own product, you will learn the most because you have to make many rounds of preparation, strategies, etc. For me, it was minimalist phone launch :)
This is awesome - very clearly articulated
Agree connecting with people and building deeper relationships is key, I'm fairly new to this - do you have a way we should be building relationships?
minimalist phone: creating folders
@rishiraj_gupta Interacting and leading convo (even in comments) :)
Great post! Quick question on #2 - what's your approach to building deeper relationships here? Would love to learn from your experience.