Likely a bit biased, but we use PMF as our top level metric at Viable Fit
We find that when combined with a user needs survey, it's the best way to stay focused on building the right product for the right market.
@valeryfenskaya We use the Sean Ellis method paired with Superhuman's product market fit engine (which is what Viable Fit is all about
We send a survey to all of our users who have seen some value from the product (in our case, they have sent a certain number of surveys). The survey consists of four questions:
1) "How disappointed would you be if you could no longer use this product?" This is the Sean Ellis method for measuring PMF. The percent of users who answer "very disappointed" is your PMF Score, you're looking for a PMF Score of 40 or higher to indicate product market fit.
2) "What kind of person would get the most benefit from this product?" this helps discover your target market and will help filter down your feedback to just the right market.
3) "What is the main benefit you receive from this product?" This question identifies your product's strengths and the main hook that resonates with your customers. keep building on the themes from this feedback to stay ahead of your competition and keep your moat wide.
4) "How can we improve this product for you?" This question is how you increase your PMF. Build ideas and fix bugs from this feedback to better fulfill your target market's needs and find product market fit.
Hope that helps, happy to walk you through it over Zoom :)
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We are also pre-launch (www.thekeysapp.com) and it is # waitlist members. But we are possibly shifting it to brand partners, which will be a big part of our launch
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