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Olga Trykush

Do you believe that a company's brand color can influence client impressions?

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Baserow
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Studies have found that a company’s color influences approximately 80% of a customer’s purchasing decision. This means that the right choice of color does not only strengthen the brand association, but it can also affect the total sales. Hunters, what do you think regarding the color psychology? If someone is interested, here are cards with descriptions of the most popular colors: https://www.instagram.com/p/CEoz...
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Cadabra Studio
Absolutely! There're numerous researches that prove this point. The color has an influence on our subconscious perception of things. Some "meanings" of colors are already embedded in our minds very deeply because of the culture we're surrounded with. Like, blue and green are calming colors because we see them everywhere in nature, and nature has a soothing effect on every one of us. And red color is now associated with something dangerous or passionate; it triggers our emotions. These are so basic levels of our psuchological structure that we barely pay attention to them.
OTIS
As a user, I can say that color does not matter as much as the quality of the product/service. But if we consider the issue from the point of view of the first acquaintance, then as you know, " Good clothes open all doors."
Olga Trykush
@new_user_254035875b Sure, product is always on the 1st place. But it's a very interesting topic - I realized that actually I can't name any IT-company with red corporate colors.
Sreekanth PM
Yes, Color plays a crucial role. Not only color but complete User experience will play the role. A product with rich features and poor UX will not fly high.
Olga Trykush
@sreekanth850 It's so interesting to realize how many details influence the customer purchasing decisions.
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