Aleksandra Sztemberg

Chicken and egg problem with launching a platform

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We've recently launched our analytics platform. We are trying to figure out whether we should first focus on gaining customers who would use our Templates to get one-click analytics solutions or focus on the community who can build those solutions on the platform. The more Templates we have, the more attractive the product is for the paying customers. But until we have more paying customers, it is not that attractive for the community of builders. In the future, we would like to make it possible for the builders to make money per Template. A model is similar to Salesforce, but for Analytics. Currently, we address our UVP to the paying customer's side, but we also added information that it is possible to build your own Templates. So the pitch for paying customers is: Turn your data into Insights with a single click Pick your Template to get actionable insights instantly, with the use of AI. No code, no data team required. The pitch for builders is: Use Stormly’s AI-based building blocks to create custom no- code analytics solutions, or reuse the existing ones in the form of Templates. Do you have any thoughts on this? Or maybe a similar experience and you would like to share your learnings? Which side should we start with?
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Ana Bibikova
I always suggest to look for potential partnerships. They work well not only with marketplaces but with every new product launch. Like, just recently I advised a friend of mine to partner with Earthhustice and their air pollution fight program. This partnership added a new attractive angle to the key message of my friend's company, on one hand. And on the other hand, guaranteed his startup an access to audience that otherwise he wouldn't get. I would think of a partner your platform could collaborate with to solve your chicken and egg problem.
Aleksandra Sztemberg
@anab Good one! We recently partnered with Segment to solve the data onboarding challenge, now looking into more integrations, for example working on a Template for Shopify users, to offer them an easy way to forecast their webshop data and build a recommender model with a single click. It is a great idea, as both parties can benefit from it!
Nelson Parker
Awesome! I'm looking to read singular experiences in the comment section. http://www.dailybinaryhub.com/
Jiren San
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