What do you think is the best way to make your newsletter subscribers grow?
Maybe offering some kind of free resource?
Or by advertisement?
What worked better for you?
For me Linkedin worked pretty well. However you need to work a lot on connecting with relevant people first, and then just a couple of good posts bring a lot of traction/signups/optins.
Hi @copybycarmen! We've found that creating rich and authoritative, problem-solving content that targets our niche audience was best for ROI. We only boost content on social media or create a lead magnet (like we did here: https://buff.ly/2FkK61N) around topics or content that's already proven to perform. Cheap and fast gimmicks to get email list subs up seem to always come at the cost of lower open rates and decreasing your inbox reputation.
I know that offering some sort of free resource that provides a lot of value works pretty good, but depends on what kind of people you want in your email list and what resource are you providing.
We've done a few campaigns - something like bounty campaigns, so if you want to get the rewards or raffles, you need to sign up for the email, follow us on twitter, and etc. These campaigns work really well.
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