What do you think is the best way to make your newsletter subscribers grow?
Maybe offering some kind of free resource?
Or by advertisement?
What worked better for you?
For me Linkedin worked pretty well. However you need to work a lot on connecting with relevant people first, and then just a couple of good posts bring a lot of traction/signups/optins.
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A valuable bait works.
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From my experience ebooks or case study, pdf downloads have worked the most.
Right now the most popular method is promoting a webinar on YouTube, Facebook and Instagram to capture email ids of prospects, then follow them up with weekly free content.
Many also scrap their existing LinkedIn network to kickstart their newsletter and slowly filter them out. Compared to other social networks, on LinkedIn eBooks are quite popular than webinars.
I know that offering some sort of free resource that provides a lot of value works pretty good, but depends on what kind of people you want in your email list and what resource are you providing.
We've done a few campaigns - something like bounty campaigns, so if you want to get the rewards or raffles, you need to sign up for the email, follow us on twitter, and etc. These campaigns work really well.
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