Naming is always a pain (even while coding). How do you proceed when you have a new product but can't find the right name? I've used Namelix but that doesn't really help… For my previous startup we spent literally several weeks on this.
What're your tips to get a good name?
When naming my games, I heavily focus on capturing the main themes from those games. In the case of Unscripted, I wanted to capture the fact that the experience of submitting a game to a prestigious arcade and hoping it will get accepted isn't really scriptable; personal experiences may vary. For The Costumemaster, I wanted to capture the main mechanic in the game: switching between costumes.
You may want to first get a list of the main themes and points of your project, and then see where you can go that captures these ideas.
Not gonna lie it took me months to get a name, and it was a lot of bouncing it off people. My product end up being called Wachdit because it was available and related to core aspect of the product Television and Reddit.
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For me, it ihas always been about a random inspiration :)
Don't think about it too much. Deep down you already know what the name should be. It's probably been floating around in your mind for some time. Even if you don't immediately like the names in your mind, write them down for later. Brainstorm as many new names as possible using all the other strategies mentioned here. Once you've gone through that exercise, come back to those first names and see how they feel.
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Ah I love a good Brainstorm! To me it comes to slowing down and shifting from Thinking to Listening. In a metaphorical and energetic sense you tune into the “entity” of the product and on a higher level the pure Vision itself. There’s the whole world that expands of what influence/feelings the users will have. The experience. The vibe. The impact. From that visionary space of no limits (and no bad ideas) you flow what comes through. You get out of the way and listen to “it” versus trying to think, think, think. Then you’re finding the excitement and the best ideas flow through.
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The Costumemaster
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