How did you get your first article about your product/company published?

We got lucky - an organization was looking to conduct interviews of CEOs and we just reached out and said we'd like to be included. They said yes. I'd try for smaller / local media organizations to start (perhaps in your city) since they may like to cover local companies. Use that coverage to then go to larger media companies.

Damn, there was so much water and prehistory... But dude, you work for months, and then your brain just won't let you write short.

So I've worked in PR and media for years - the trick is to pitch the story in the right way to the right journalist at the right time. Now that's easy for me to say as I have a lot of experience - but for more detail I actually have a step-by-step pitching guide you can download here www.moderndispatches.com. There are also a range of tools - HARO (Help a Reporter Out) where you get a ton of journo requests every day so you can at least start getting your name out there, as well as the #journorequest hashtag on Twitter. Also, depending on your budget there's Response Source (owned by Cision - you can do a trial of their journo requests for free and get published in that time and I think you can use their press release service for a fee). I've also had successful results with Business Wire (but it costs a fortune). If you want to do it yourself have a read of the guide I directed you to above it talks you through it and hope you find it useful :)

So I've worked in PR and media for years - the trick is to pitch the story in the right way to the right journalist at the right time. Now that's easy for me to say as I have a lot of experience - but for more detail I actually have a step-by-step pitching guide you can download if you go to the link in my profile. There are also a range of tools - HARO (Help a Reporter Out) where you get a ton of journo requests every day so you can at least start getting your name out there, as well as the #journorequest hashtag on Twitter. Also, depending on your budget there's Response Source (owned by Cision - you can do a trial of their journo requests for free and get published in that time and I think you can use their press release service for a fee). I've also had successful results with Business Wire (but it costs a fortune). If you want to do it yourself have a read of the guide I directed you to above it talks you through it and hope you find it useful :)

I would also like to add that you can try some PR firms. They will help you with contacts and logistics. For example, they will help you set up a meeting with a journalist. Do not forget to polish your story (i.e., product features as well as the names of your co-founders). You can even jot down some ideas on paper and bring it with you to the meeting. The journalist may want to keep the paper in order to prepare the story as it will appear in the press.