I know there will be more than 3 but what are the most important ones for you? Bonus point if you tell me what kind of product are you working on too :)
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The only right answer to this question is - It depends.
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@viveksrn Yeah I know :) But still interesting to see what others track most depending on their type of product/industry.
In the times of expensive ads and crowded distribution channels, for me it’s become average shares/invites sent per user. If share-ability isn’t baked into the product then sometimes it leads to an early retention focus, which if too early on could make the product great for a niche but bland/complicated to the masses. So, having a shareable product means having a better representation in your overall cohorts.
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CAC, Net Retention, and Renewal rate. These are admittingly more SaaS focused (not sure what type of business you are running) but are my favorite signals as to biz health. Net Retention is the most powerful in my humble opinion, as it tells you how fast you could hypothetically grow without making a single new sale. In software, anything over 130% net retention is stellar.
Hi! Right now I am promoting a Landing Page Generator (LP151) and I am using to track such metrics like: CPC, Cost per Registration and Cos Per Customer who made landing page with our product. I use these metrics for each adv-channel: Facebook, Instagram and Google Advs and others.
Could you recommend one more adv-channels for us?)
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Number of registered persons, number of paid persons, number of cancelled persons
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For Butter's collaborative tools, the 3 most important metrics are user engagement (time spent in sessions), user retention (monthly/weekly return rate), and feature adoption (usage of new tools like Scenes).
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We provide SaaS-based ERP solutions. We primarily focus on MRR (Monthly Recurring Revenue), Churn Rate, CSAT Scores, and monthly conversion rates.
The essential metrics for you would depend on what you are aiming for.
Qualitative metrics for customer satisfaction and CXO - CSAT, CES, Exit-intent, NPS
For quantitative assessment to gauge product performance- LTV, Churn Rate, MRR, new subscriptions, CAC.
For assessing the quality of service - CSAT, TATs, AHT, queries handled, conversions achieved.
These are not exclusive and would change from industry to industry. There are a lot of internal KPIs as well that companies track to evaluate their progress.
This totally depends on your vertical, your geo & audience, give me more context!
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DAU
Retention
ROAS
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At the highest levels Revenue, Profitability and Growth obviously. For my App, I track Downloads, Active users, Length of User Session and few more. Thoughts?
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Landing Page Generator by LP151
For Butter's collaborative tools, the 3 most important metrics are user engagement (time spent in sessions), user retention (monthly/weekly return rate), and feature adoption (usage of new tools like Scenes).
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