Carol Rong

any tips on growing a newsletter?

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currently building a daily newsletter aimed towards people who scroll on social media every morning. instead of waking up to chaotic feeds, how much nicer would it be to learn something cool in <5 minutes before you fully wake up and get out of bed? (quotidianlearning.substack.com) idk if my newsletter has a large audience and if it does, what's the best way to expand my reach?
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Bradley Comines
I've been growing one as well and have come to realize there are a few methods that are relatively easy. The offer is how you differentiate yourself from the rest. The first thing I would do is ask yourself why you signed up to the newsletters that you've signed up to. - What do they offer that caused you to sign up in the first place? Then, for any newsletter that you sign up to going forward, take a screenshot of the ad or the pitch that made you to want to sign up. - What kind of language is being used? What's the offer? How does it look? The details matter more than you know, but we usually observe them subconsciously. Most of the time, if you're signing up for a free newsletter, it's because they are offering you something that is of value. At least that's been my personal assessment of my own sign-ups. The newsletters I've signed up for, basically provide insight and research into areas that I'm interested in exploring, but can't always get to every day on my own due to limited time and bandwidth. A great place to start is to consider what you do everyday for free, that you can write about passionately, that would be of value to someone that is interested but may not have the time to make it their primary area of interest. What I've done for mine is offer a free, in-depth summarization of the books that I ready weekly. This provides my subscribers with insightful content that saves them time, and it's free.
Carol Rong
@bradley_w this is very helpful, thank you. I’ve never thought about it from the perspective of the newsletters I’m subscribed to
Shajedul Karim
hey mate, love the idea of a calm morning read. here's some quick thoughts: know your audience. get specific. your angle sets you apart. own it. content quality? non-negotiable. if you're a must-read, they'll stick around. use social to complement the newsletter. snippets can make great tweets. guest posts? consider it. brings in their audience into your orbit. exclusive content. make some pieces newsletter-only. creates a velvet rope effect. collect testimonials. social proof eases sign-up friction. A/B test subject lines. make opening your email irresistible. cross-promote. find newsletters with similar vibe, swap shoutouts. track metrics. but not just open rates. engagement is key. you got this. it's a marathon, not a sprint. pace yourself, keep learning.
Being part of a community of newsletter creators To support each other and brainstorm.
Pablo Villeda S
Visual appeal, doing a market research to see where else you can reach for active traffic, consistent posting, compelling and attractive titles, social sharing, and analytics to check open rates and click through rates CTR. Hope this helps! Good luck
Jimbo
Focus on making relevant, valuable content. That is by far and away the best way to grow anything in print/online/video etc. Obviously that is only part of the problem though, great content without anyone discovering it is a waste. There are a number of places you can post your content to get an initial following. This is what we did. We now have about 15K subscribers to our mailouts. What we did was to post on social media, for one. This is a grind, but, it's what we did. Try to find ways of making your posts tempting with interesting questions, visuals. We also found news aggregator sites that allow others to post articles. They get free content, and you get free exposure. This can be a win win, so long as the content is well curated by the site's admins. Don't post on sites with poor authority or are known for allowing spammers to use their site for free advertising, real humans tune out of those pretty quick and so their audiences will likely not be very engaged anyway. Bottom line, its a lot of work, and you won't really know if your content has a large audience until it does! But the adventure to fine out, in my opinion, is its own reward :)
Dmitry Prokopenko
@carolrong, you could try expanding your reach through viral interactive content. One platform you might consider is Meiro – https://meiro.cc. It works well for our newsletter!
Ez sha
wow. so great project.
Johnny Foster
Growing a newsletter? First, killer content is non-negotiable. Give people a reason to stay subscribed.
Magic Mike Paine
Be sure to think from your consumer’s point of view and try to provide value. What information do they need to qualify them for the next steps to want the service or product you eventually want to sell them? That way your list isn’t just a numbers game, it will be based on quality subscriptions that are somewhere in your sales cycle.
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