Do founders ever get numb to churn, or do you just build better dashboards?
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When a free user bounces, it's a data point. When a paying customer cancels, it feels personal.
We realized most cancellation feedback wasn't about bugs it was about our tool failing become a daily habit. Fixing workflow fit is harder than shipping code.
Does the sting of churn ever go away, or do you just analyze exit feedback faster?
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