Do we build for the browser or ship a desktop app?

I've been web-only forever, and it's served me well. Instant updates, no installs, works anywhere, nothing to distribute.

But a growing number of people are asking for a desktop app. They want it in the dock, they want keyboard shortcuts that work system-wide, they want it to feel like a real tool instead of a tab. And honestly, some of them

trust an app more than a website — it feels more permanent, more serious, more like something they own.

A desktop app means packaging, code signing, auto-updates, three operating systems, and a whole new set of things that can break on machines I can't see. It also means the product now exists in two places that have to stay in sync.

I've watched web products ship desktop apps and get a wave of goodwill. I've also watched them spend months on installers and updates for a tiny fraction of their users.

Would you ship a desktop app, or stay in the browser forever?