Do you check out the pricing page before or after using the product?
Unlike other entrepreneurs, my approach is counterintuitive. I visit the pricing page before the homepage or any demo video. The pricing page shows who the product was designed for. Three levels and a team option at the top means collaboration. Only one price means the producer has made their choice and supports it.
Recently, I decided not to continue using an interesting writing tool due to the fact that the free plan did not allow me to export content since this function was blocked by the paywall. I was not upset but understood that I should have committed myself without understanding whether it suited me. In contrast to Raycast, I could try out the free plan for several weeks before upgrading to the paid one.
It leads me to ask whether pricing is an onboarding component or not. When a pricing page scares me away, I will never make it to the product itself.
Here is the question that I have for the people behind this blog post: what do you look for first on a pricing page? Have you ever changed your own pricing decisions because of something you've seen somewhere else?
Replies
From the maker side the pricing page turned out to be onboarding whether I wanted it or not. For a while my web funnel showed the price after the description and before the song: about 230 people reached the payment form, none paid. Nobody had heard what they were paying for. Since mid October the funnel sends everyone to the app, the first song is free to play there, and the price shows up only after it. So my answer to your question: a price before the product reads as a verdict on whether you belong, a price after it reads as a receipt for something you already want. Your writing tool put the export behind the paywall, which is the price before the product in disguise.