Do you invest more in building your personal or company brand on social media?

Personal branding is crucial because people build trust with individuals, not companies. Your personal social media can reflect your unique voice and perspectives, independent of corporate branding. This freedom allows for the expression of personal views.

I do both. There are a few brands that do this. For eg, Nothing, Cred, Sleepy Owl, Souled Store, etc. Relying on just one doesn't sound bulletproof to me.

Personal brand more. Today, consumers are more inclined towards trusting a person with a face and authority than an anonymous brand.

Personal brand definitely seems easier to build because people relate more to emotions and it’s easier to invoke more emotions through yourself than a company.

In my opinion, when you're embarking on something new, your personal brand is intricately linked to your company brand, especially in the realm of B2B. Your initial clients might often be individuals or organizations you've interacted with before. This makes it challenging to distinguish between the two! Thus, investing in your personal brand inevitably influences your company brand, and vice versa. What do you think @busmark_w_nika ?

Both but I feel like personal branding is crucial for creating more reliability and it fosters the company branding as well

Always personal. Genuine connections will always "follow" and support you continually, no matter where you work...

Trying to create a social branding for rotoscoping songs. Just for leisure and fun (investing in terms of time) Do check it out guys https://www.instagram.com/doodle...

I'm investing in personal brand, it's something that will be with you till the end. Even your company not alive and you need to build a new company again, strong personal brand definetly help to this. People work with people, not with logos.