Do you know a marketing trick that not a lot of people know or use but is really effective?

There is a one I don't prefer but effective that is shockvertising, which means paying influencers to create controversy or generate buzz around a product. This approach can effectively to generate attention and engagement by deliberately sparking strong emotions and reactions among the target audience. While it generally work great in generating initial awareness, it can also be risky and potentially backfire if not executed carefully. That's the key point why I don't like it.

Podcasting would be the one. It opened so many doors for me, but I've been doing it for over 4 years so consistency is key.

Thanks for sharing, I love PH for content like this, it's great to see other people commenting with such meaning.

Many good tricks, and I will use them in the future. 😄 Thank you for the thread!

Use interactive content marketing

Hello there, Yes, there are many marketing tricks that can be highly effective but not widely known. Here are a few to consider: Use "exit-intent" popups: These are popups that appear when a user is about to leave your website, offering them a special deal or discount to encourage them to stay or make a purchase. Personalize your marketing messages: Personalization is a powerful tool that can increase engagement and conversion rates. Use data to tailor your marketing messages to individual users, such as by addressing them by name or recommending products based on their previous purchases. Offer a free trial or demo: Giving potential customers the opportunity to try your product or service before they commit to purchasing can be highly effective in converting them into paying customers. Use scarcity tactics: Limited-time offers, low stock notifications, and other tactics that create a sense of scarcity can be highly effective in driving conversions. Leverage the power of storytelling: Use storytelling to create an emotional connection with your audience and make your brand more memorable. Share stories about your company's history, your team members, or even your customers to help humanize your brand. Use influencer marketing: Influencer marketing involves partnering with social media influencers to promote your brand to their followers. This can be a highly effective way to reach new audiences and build trust with potential customers. These are just a few examples of marketing tricks that can be highly effective when used correctly. Experiment with different tactics to see what works best for your brand and audience. Best Regards Olivia devid

Painkiller vs sweetener. Too many make sweetners. Instead solve a real pain. And then highlight how your product solves that pain. There might be other features in your product that are sweeteners which are nice. But hide that in the marketing. Double down on the painkiller.

I may not be a marketing expert, but I also think social proof is POWERFUL in influencing prospect decision. Especially on social media. I mean, social media has " ocial" in it, so you'd expect to see people, faces, names, stories (especially success stories) and, overall, see others. What was their experience? Did they like the product/service? Why or why not? At the end of the day, we're social creatures and we're influenced by others to some degree. Another "trick" I noticed that works is making EVERYTHING (product, services, social media posts, articles, whatever) with the intent to help its users. This may not be a technique, but something that applies to all marketing areas. Whenever I focus on helping people instead of making something perfect, something that "looks good" or something that my boss would approve, I see more results. This might mean giving away free stuff. Giveaways or free lead generations are a standard marketing tool, but boy oh boy, give people something truly valuable and you get them HOOKED. Can't wait to read more on this thread! 🤘