Do you think Bing has a chance to challenge Google?

I think from a branding standpoint alone it's not conceivable. They can definitely take a niche sub-section of searchers, they already have some. But to actually take a large junk away from Google, I don't personally think so. Bing is at the end of jokes and judgement. Think about the green-text judgement that Android has because of Apple's iMessage. "If I see a green text pop up, I'm not talking to them" It's been said and will continue to be said. The same goes on in my opinion with Bing. "Google it" is a common phrase for finding out information, I don't know about you but whenever someone's replaced Google with an alternative search engine, it's always made me do a double take. "Just Yahoo it", "Just Bing it" It feels odd like something's off. It's also only happened about a handful of times in my whole life. So much so that it sticks out. For that reason alone I don't see Bing really challenging Google. That's just my opinion though and it's been great to read what everyone else has had to say so great question @aaronoleary

I think the bifurcation and competition is really exciting, but it's going to take a lot to break consumer habits even if their search is much better.

With Google, I see Google Bard augmenting and supporting its existing legacy PageRank model where Google will provide an alternative or updated 'view' of its homepage so users can search (normally) or 'chat' to to the conversational user interface (CUI). Sundar Pichai has already shared the vision for this: https://blog.google/technology/a... Besides early adopters, I think the majority of users will continue to use Google as is. It will take a few years for the majority of users to interact in a more conversational way of course. Even when using the new CUI AI within Bard, featured and rich snippets will appear displaying featured product pages and content from Websites. Key to success for Web Designers, Developers and SEO gurus will be effective schema, markup and of course unique integrity and credibility of content (e.g. sources like the BBC that are highly regarded and have multiple inbound links). Additional 'Lighthouse' type indicators around sustainable and accessible content will also play their part in what Bard priorities and does not. Naturally rich media will be key to all of this and this is where bots will struggle and will ultimately be complimented by Website data and media. Its worth considering that many users search for content and information in a more visual way and chat will not suit their needs. With Bing, Microsoft and ChatGPT, I am unsure if they will be able to compete with Google as the average user will prefer to stick to what they know. My concern with Microsoft is how they traditionally try and shoehorn applications that they acquire. If you look at Skype for example, it was all very promising but lacked an innovative integration into its other products.

Hard no. Thinking that Bing will replace google because it has integrated AI based chat bot into results is entirely overlooking why google is and has been superior in search. Flat out, Bing’s shortcomings in search are not related to its ability to respond to people’s queries or questions accurately.

I registered for waitlist. I’m a Google user but I support the diversity. I’ll switch to bing when I got my invite, I always love Microsoft products

I think it can definitely challenge it but whether it will be successful at it remains to be seen. Google is a giant thanks to its really sophisticated technology and large user base, it's difficult to see anyone give them a run for their money. But I also believe in 'never say never' so we will have to wait and see.

beta tested it. I am never going back to Google search again. Big now also replaces books that I would buy and youtube videos I would view to learn about specific technologies

I really hope it is... Google has been a monopoly for too long

Definitely

it depends, it is hard to change people's habits. But in the overall view, ChatGPT and Google have different audience segments.