Do you think video reviews are more effective than text reviews?

undoubtedly, video reviews are much better, because, videos built authenticity.

Yes, for sure. It helps to save a lot of time, so for the gen-Z, it is a must. Also, visualization is usually important. Even if it is just a talking person in the video, you can see the real emotions and that makes more sense. The only advantage of the text review is its simplicity and no need for a quiet place or headphones.

Yes. Problem is that it's difficult to get a great video review. There's a myriad of things that can go wrong with the video review. - Quality - Sound - Who is doing the reviewing - What the reviewer says - How the reviewer say things (are they charismatic?) - Length - Recording scene/atmosphere - Charisma These are just some of the major variables that effect a good video. You can't really ensure all these things be perfect. In fact, forcing a script to control what the reviewer says can make the whole thing sound disingenuous. This is why picking the right reviewer is important because a cheerleader for your product will say the right things and speak the way other people like them speak.

It depends :-) Sometimes i like to skim thru written reviews so its easier to get to the point. If the video reviewer tends to ramble, I lose interest. So maybe having a time limit will help?

In a world where everyone is in a hurry and little patience, a short, well-made video can attract attention better than text.

Yes from my experience and perspective creating a testimonial as a video rather than text is a more trust worthy approach to take when showcasing your business. 90% more effective than written recommendations.

Definitely, you see a real person, his emotions, expressions, intonation. You trust such reviews much more if they are sincere of course. I remember how happy we were to get a video review on the G2. :)

I would definitely say both. It's not about the format but who is behind the review. I found that for SaaS market, reviews from customers and credible media, tech persons are well received within community regardless of format.

Personally I hate having to watch videos to get information because it takes too long. I can skim through the fluff of a 1,000 word article in 1 minute1 and focus on the parts that are interesting to me. If I have to watch a video, I can't effectively extract the information out of it using time effectively.

Yes, it's more convenient. This way the information is better and more pleasantly perceived and better remembered.