I believe that no matter what your product is, you MUST use Social media as a part of your marketing. The reason is simple. You need to communicate your value via places where your customers are. And today, everyone is using Social media.
We started at the beginning of the year. I think one of the most common mistakes we made was trying to be on multiple platforms insteand of focusing on one or two ;)
We're adopting a Content Marketing Strategy on LinkedIn and Twitter and we joined the #BuildInPublic movement. Most of our pipeline is filled by customers reaching our through LinkedIn after reading our content
Replies
#MatchingVoices Podcast - Season 1
Simply5 CloudLAN
Typo
Infinity Maps
Jammin