We do and you should to. Nowadays, you can't have a full marketing plan without taking social media into account. And especially if you're a indie founder, you'll need support of your online community
Over 3.7 billion people use social media worldwide, 4.4 billion by 2025, according to Statista. So with roughly half of the world's population on social media, you'd do yourself and your business a disservice by not making social media a core component of your marketing strategy.
Warning, shameless plug incoming: We developed SocialWeaver, a social media management platform to help businesses build and grow their audience on social media. We launched SocialWeaver here a couple of years ago. Our platform supports Facebook, Instagram, Twitter, LinkedIn, and RSS. We have a free plan if you want to check us out. Happy to answer any questions.
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Yes, We do.
Content + Re-targeting Pixel.
Social media has proven to be a powerful and cost-effective marketing tool for many businesses.
There are many ways that social media can be used to engage customers with a company, but the two primary ways of doing this are by advertising or by providing them information and services.
With Pixel, you can
Retarget "add to cart" users.
Retarget high "buyers intent" blog post (by delaying pixel fire).
Retarget "expired subscription" users. etc.
We do, a lot. On top of content creation, we encourage each other to be active on social media to increase our visibility.
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Hi @richardfliu, yes we use social media but unlike content or ads, we use it to build super users + ambassadors. IMO 100 super users are better than a million 'i"m just a' users. Super users are straight faced, share their ideas, help you improve your product, champion your product/service, fill the gap as a community leader and so much more. Social does have the power to build communities and build serious network effects. While the traditional playbooks yield some results, it's a crowded world with the same old strategies and tactics. Trust this helps!
Yes, I think it is essential to use social networks in your marketing strategy today. However, it is necessary to choose them well according to your target and to make quality rather than quantity ;)
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Oh, Hi Market!
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