I believe that no matter what your product is, you MUST use Social media as a part of your marketing. The reason is simple. You need to communicate your value via places where your customers are. And today, everyone is using Social media.
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Yes, Facebook and Twitter to refine our audience and understand of buyer persona.
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Social media is very important in business engagement with customers
We started at the beginning of the year. I think one of the most common mistakes we made was trying to be on multiple platforms insteand of focusing on one or two ;)
We're adopting a Content Marketing Strategy on LinkedIn and Twitter and we joined the #BuildInPublic movement. Most of our pipeline is filled by customers reaching our through LinkedIn after reading our content
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#MatchingVoices Podcast - Season 1
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Infinity Maps
Jammin