Does heavy feature feedback from non-paying users derail your roadmap?

Our most vocal community members are constantly suggesting complex workflows and integrations. We spent weeks building features requested by users who had no intention of upgrading while our paying customers actually needed something completely different.

It made me realize that listening to the loudest voices can easily distract you from the people actually paying the bills.

How do you filter feature requests do you weigh free users and paid customers equally, or completely ignore one side?