Does hiding your enterprise pricing behind a "Book a Demo" button kill deal velocity?

We kept our high-tier enterprise plan pricing hidden behind a sales call form, thinking it would give our sales team leverage to negotiate bigger contract sizes. Instead, it was driving mid market prospects straight to our competitors who listed transparent pricing upfront.

Once we published clear, fixed enterprise tiers on our pricing page inbound qualifies leads actually increased rather than dropping off.

For founders targeting B2B clients: does transparent enterprise pricing build trust or does it cap your maximum deal size?