Finding (and keeping) early adopters? 🚀

I've emailed potential customers directly and asked if they have problems X because I'm going to be working on it and I'd love to understand it more. Engaged them to understand their issues. Recommended solutions (alternative options etc). Mentioned what I was working on in passing and if they were interested in experimenting to see what they could learn then it would be great to sign them up. It took 60-90 days minimum for me (longer sometimes). My product is a solution for a problem but not the only solution. I have indirect competitors that I discuss.

Early adopters are most interested in the process imo. They might love the problem you're trying to solve, but they'd like to see and participate in the building process. Keep them engaged by truly integrating these early users into your development cycles.

Another shameless plug. Here is a list of 11 resources for product launch, (including finding early adopters, communities of creators/makers, etc.) https://www.xoxial.com/lists/lis.... Appreciate if you could please let me know how useful it is. Also, anyone can add more resources to the list.

I am about to launch my product at the end of the month. I am very interested in this topic because I think process of finding early adopters is the most critical in the life of a product. It's like birthing a child, what and how you feed it earlier on will determine whether it thrives, has stunted growth or dies completely. It would be interesting to hear how people did it vs. how they are stuck where they are.

I can share what we are doing at a very early stage: we're using surveys (like mTurk) to do our customer discovery, and have found that by including a question like "would you be interested in trying our app?" we can get decent conversion into beta testers. Whether this will turn into actual "early adopters" is another story. I've been working on the problem of how to keep these folks engaged as well. My thought is that people like to have input into the product development process, so we're trying to include them there. We're giving them access to updates as we roll them out, but it's hit or miss when it comes to maintaining regular use. I'm curious what others are doing here. Do you start a community resource for your early adopters (Slack channel, Twitter following, etc.)?

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