Julie Chabin

Hi there πŸ‘‹ I’m Julie, Head of Product Design at Product Hunt. AMA πŸ‘‡

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With over 15 years of experience in design and product strategy in tech, I am currently Head of Product Design here at Product Hunt 🐱 AMA πŸ‘‡
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Varsha Sharma
Hey, how do you take a step to modify something big on your website. It's a huge risk sometimes. What do you do in such situations?
Julie Chabin
@varsha_sharma1 Sometimes you have to take risks to make an impact. But if you're not completely sure, you can always test the changes to a subset of users, or be prepared to rollback to the previous version.
Daniel Latsch
When you're designing, how do you not get overwhelmed by all the possibilities and pin down to one route?
Julie Chabin
@daniel_latsch I get overwhelmed 😭 but in the end, I look at what is possible to do and what is the most promising direction and I try to stick with it.
Griveau Adrien
What make you still excited to run design projects after 15 years in the industry? Any cool side/personal projects coming up soon? 😊
Julie Chabin
@griveau Probably the 2L of Diet Coke I drink every day. I've a ton of side projects ideas, I just need to find the time to work on them πŸ˜…
Raphael Fleckenstein
Do you use any tools for user feedback at Producthunt? :)
Julie Chabin
@raphael_167 We use Typeform, Intercom, Dovetail, and whatever channels people use to contact us!
Raphael Fleckenstein
@syswarren Interesting, thanks!
Goutham
How do you get feedback from customers for design ? And what's the way you guys approach design process with it?
Sharath Kuruganty
What is one important design aspect you think the current generation of founders are missing right now?
Julie Chabin
@5harath the current generation of (successful) founders is quite good at understanding the importance of design. It's way better now than when I first started working in tech but there is still progress to make. There are so many startups selling the same thing, similar features, same services, with similar pricing... Potential customers don't care how nice your code is. They rarely care how many new features you've launched last quarter. They choose to use a product because it looks clean and safe. Because the experience is pleasant. Because the branding looks reassuring. Because the startup listens to their needs and designs features they need. All of this is design: visual design, user experience, branding, product/feature design. We've moved from design being "a coat of paint" to "design can make my startup stands out" I hope more founders will think "design is the key differentiator between us and our competitors"
Hussain Effendi
Would you say UI & UX can interchangeably be used or are they completely different as per your experience?
Julie Chabin
@heffendi UI and UX are two different things that can't be used interchangeably but should be used together. UI is the road, the traffic signs, and scenery: are the signs clear? Can you read what's on them? Is the road smooth? Is it adapted to your car? Is the scenery pleasant? UX is the journey: Is it taking you where you want to go? Do you feel safe, calm, happy? Do you have the information you need to reach your destination? Or are you being stopped all the time?
Charles Guillocher
How do you work with a Product Manager: 1. When do you start working with them? 2. What is their input for you to start you work? 3. Who makes the final call on the design that gets shipped?
Julie Chabin
@ch__rles In the best situation: 1. Product Managers and Product Designers start working at the same time: at the definition of a project. Engineers should also be involved, and any other person whose domain is impacted by the project. 2. I don't think Product Designers need Product Managers' input to start working on a project. Everyone can write PRDs if it's missing so they shouldn't have to wait. But Product Managers are the ones ensuring the team works on the right things at the right time for the right reasons, so before jumping on a project, designers should check with PMs if now is the right time. 3. It should be rare for one person to have the final say on what's shipped. It's more of a team effort and constant agreement. In the situation where a final call has to be made, it'd be up to the person in charge of design at the company level or the CEO.
Jill Andresevic
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Jill Andresevic
Wow, your replies are rockstar. Perhaps write a book, or do a podcast, and knowledge share further. Again all answers insightful and inspired, in particular your SAAS tool stack, and framework to operate. Gratitude for your mind and time.
Julie Chabin
@jillandresevic Thank you! πŸ™
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