How did you acquire your first paid customer and what did you learn from it?

We got an inbound query on LinkedIn from the founder of another startup. He wanted to use our platform for something we had not even thought of. Finalized commercials on the first call. But this was after months of no paid customers.

ok very good infomation thank you

I wrote a series of post on the problem with startup marketing that was picked up by TechCrunch. (A few months of organic traffic). The client came from reading the article, signing up to a startup marketing project I offered. I learned customers from this source speak a different way to startup founders that come in from, say, social media. I also learned that if you stick "growth" in front of services, it opens up the market a little more ;)

Through cold emails :) Our tool is made to get more replies through cold outreach campaigns on Linkedin and emails, so we used it in our own emails and sent it to a targeted list we knew are doing cold outreach today. We booked meetings this way but also had sign-ups without any meetings that converted to paid plans.

In 2003 I released a product, uploaded it to download websites, and had a dozen of customers in the first month. I won't say things were that easy back in the day but having a reasonably priced product and a good product-market fit helped a lot.

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We got our first customer at proSapient directly from my co-founder's prior book of business. First customers usually come from your network which is why it's much better to build something in an industry that you know