How did you come up with the idea for your product or service?

A lot of people around me transcribe audios manually and very slooowly. So, i decided to create an app that does that for them!.

I have worked for 14 years in the Creative and Design industry. I started at the bottom and worked my way up to the leadership team. I've had the honor of working at big network agencies, leading several regional teams, and collaborating with amazing clients. However, one consistent pain point: The brief was never good enough, always a big gap at each level, both internally and externally. When I transitioned to an independent contractor, I faced the same issue. Now, as the owner of my own design studio, I noticed the same gap while working as a solo designer. This prompted me to develop SayBriefly - an AI tool that helps you craft efficient briefs with minimal chance of error.

lots of research and a final "aha" moment and 1.5 years later, weeks away from launch

Facing the problem firsthand

I try to solve my own problems in the first place. What I am familiar with. But then try to understand if others are facing the same issue and ultimately if there is a market for my problem.