How did you come up with the name for your startup?

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Finding a name for a startup is always a fun process. Having gone through it several times with my previous startups, it's usually a long list of lame and stupid names... then it hits you. In my case, usually when I see it it resonates with me immediately. My latest startup, Cliezen is made up from the words Client and Kaizen = Cliezen. As the company is helping B2B companies understand their client experience and satisfaction, making small changes to their companies to better meet the needs and expectations of clients (hence Kaizen = meaning the Japanese lean management methodology of "continuous improvement", to make small gradual changes to improve processes and business. So, a lot of hidden meaning behind it and always fun when I have a meeting with someone that gets the combination of words (happens more often than I would have thought!).

One criteria we didn't want to compromise on was getting a .com domain. This was incredible painful. Almost all .coms are taken and some are even getting resold at ridiculous prices. Finally we found one that meets our business needs + has .com. https://www.cashvisory.com/

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Individual brainstorming of a 7-member team for a couple of days and then pitching and discussing the ideas and weighing their pros and cons in a few meetings to arrive at the final, mostly accepted result.

We actually used a blend - combining 2 words (coin & hall) into a single one (Coinhall) so that it's more searchable ✨

Naming Taskade was a fun coffee-fueled brainstorm with my co-founders. We were sketching ideas for an app that turns big to-do lists into manageable tasks. The idea of cascading tasks kept coming up, and from there, the name "Taskade", a mashup of "task" and "cascade", just clicked. It felt right as it captured the essence of breaking down tasks in a flowing, organized way. Cheers to more flowing tasks!