How did you get your first 10 customers with zero audience?

I recently finished building my first product and realized that building was only half the challenge.

Now I’m trying to figure out distribution from zero, no existing audience, no customer base, and no big launch community.

For founders who have been through this stage, what actually helped you get your first 10 paying customers?

Was it:

• direct outreach

• X / building in public

• Product Hunt

• Reddit

• SEO

• communities

• something else?

Also curious about what you tried that ended up being a waste of time.

Would love to learn from people who have already gone through this stage.